Last Updated on January 26, 2021
On November 21, co-founder and CEO of Automotive and Energy Company Tesla’s, Mr. Elon Musk presented the first Tesla’s Cybertruck to the world at the Tesla Design Center in California.
Elon Musk explained in his Cybertruck unveil that trucks have been the same for a long time, and now we are trying to do something different. He meant to say “Electric”. His product launch was too much discussed because no one has ever seen any product like a Cybertruck. But during the product launch, there happened some awkward moments.
In one test, a man there tries to break a glass of a Cybertruck, and when he throws the bowl, the glass breaks. This moment becomes very awkward for Elon Musk nut somehow he manages it very cleverly. But Elon Musk presented it very well. Now you can learn product launch lessons from Elon Musk’s Cybertruck.
Learn product launch lessons from Elon Musk’s Cybertruck
Today in this article, we will explore some top and brilliant product launch lessons from Elon Musk’s Cybertruck.
1. Turn your mistakes into opportunity
Turning your mistakes into opportunities is not just about everyone. He tested on a regular glass and an armored glass before testing the armored glass attached in a Cybertruck. The normal glass shattered immediately. But the armored glass did not break. Even from a top position, the bowl was thrown but not broken.
But, During the presentation, when he threw a bowl with a metal filled on Cybertruck armor to show the potency of the glass, the glass cracked against expectations.
At that time, Elon Musk confronted the situation as if nothing had happened. Later the same event gave Elon Musk’s Cybertruck an opportunity for publicity. And discussed around the world.
2. Create new ways by breaking conventions
We must have seen many presentations live or through YouTube videos till now. But Elon Musk’s presentation feels very different from the rest of the presentations. They dance, open clothes, laugh, and make people laugh. This is their way of presentation.
This method makes them and their companies very different from the rest. You can learn this lesson from them is you should do something different even if you have to break any conventions for this.
3. Capture the pulse of the market
Before launching any product, it is important that you do a survey in an entire market related to that product. To know how much people are curious about that product or whether people want to buy that product or not. Otherwise, people suffer the loss.
The chances of facing failure are more when preparing any product without testing in the market. To avoid this failure, it is important that you create a minimum eligible product and present it in the market and see the response. By doing this, you will get two responses first negative and second positive feedback. If positive feedback is received more then, you invest your time and resources firmly.
That’s all here. I hope you liked this article. These are the lessons that I have also learned product launch lessons from Elon Musk’s Cybertruck.